Posts

23A- Your Venture's Unfair Advantage

Resources- Smart salesman, Connections with a medical device company, Expertise in sales contracts, Expertise in online marketing, a team who would be down for a potential site venture such as this, ability to operate a 3d printer, a learning environment, a office(potential store-front), potential for larger scale operations, ability to write basic code for 3d printer, representatives in many different markets. VRIN smart salesman- valuable because of the need to know how to deal with larger corporations and hoe sales works, not rare because many salesman have this skill, imitable as many people become salesmen each day, non substitutable to a degree because you can't really substitute sales knowledge with anything else. Connections with a medical sales company- very valuable as they could make it happen, rare as many people do not know such a company, hard to imitate as they would need to know a company as I do, non-substitutable to a degree because they could do the same thi...

22A- Elevator Pitch 3

https://youtu.be/iz0GgykVdrM The feedback I received on the second pitch was that I need to focus more on the ways that the cast will be utilized by doctors and how they will transition away from the traditional arm cast. No feedback was bad or silly as they all basically said the same thing as they needed to see more about future implementation and how it might happen. They all said that they thought the intro was good and that was the main part that I should work on. I changed the lighting of my video, made it more eye level, and focused more on how it would be implemented instead of what it really is and hoe it would be made. In the previous video I spent like a minute talking about the process of making the cast and little time on the rest and this one I kind of flipped that. The more important part is how it is going to be implemented so I spent the most time taking about that.

21A- Reading Reflection 2

The Art of Social Media, Power Tips for Power Users - Guy Kawasaki and Peg Fitzpatrick The general theme of the book is to find the tips and tricks to enhance your business through the use of social media. Every tip is thoroughly tested and examined to see their impact on a business and all work in a positive manner. They range from how to promote your personal profiles to how to respond to people perfectly to how to run socialization events. This book connected and enhances the idea of how to promote yourself in a positive manner throughout all the internet. Being an entrepreneur is all about how you will be a let to promote your idea by yourself and the best practices to do it. My exercise based on this book would be to create a social media page for your idea and see how you can promote it to specific markets. Also, then give it a couple days and see if you can get five random people interested in your idea and possibly have discussions with them to see if they would actually...

20A- Growing Your Social Capital

Person 1- My Doctor, Dr. Stein at Palma Ceia Family Practice Dr. Stein is a family practice doctor who recommends deals with fractures and breaks of bones and them refers them to Florida Orthopedic for casting. I am filling the domain expert with him as this is what he deals with daily. I found and contacted him as I recently needed his advice on a cast on my arm and I contacted him as I went in yesterday for my 1 month after exam for healing. the favor he did for me is recommended me to get my cast put on so I could heal. Also, I talked to him about the idea of a new cast structure and he said maybe as it would have to work was proficiently as the current but there is a possibility. His return expectation for me would be to continue healing properly and not hurt myself as well as kip trying to work my entrepreneurship skills and further my ideas. I will always have a way to see if my device is sufficient according to a doctor who deals a lot with it. Person 2- My coworker, Michae...

17A- Elevator Pitch 2

https://youtu.be/aGK6J-fGU_0 In response to my feedback, what was important was how I was to present my idea. It would need to be presented to a medical company who is very much set in their ways and doesn't like change. Also, maybe using a model of my cast in the video could help clarify what I meant. Also, do not use my name in the intro. I did not really get any feedback that was useless or silly. Based on the feedback, I cut saying my name and then talked about the financial aspect as well as how it will be implemented by doctors in the future.

19A- Idea Napkin 2

I am a business professional who seeks to work in the real estate industry. I want to own my own home building company and I know that that takes a lot of capital to start it up. My business concept would be a non-permanent thing. I would work hard to get my cast structure authorized by a couple doctors and then watch it spread. I would eventually have my idea bought out by a larger medical apparatus company and then I would use that money to follow my desired path in real estate. This would essentially give me the money I need to start up my business. My product solves the customer's unmet needs of not being able to wash their cast. Some casts start to smell really bad after a while and my cast would solve that as it is permeable and can be washed and dried. for those that can wear it, it will cure the inconvenience of having bad hygiene and smelling bad. My demographic of individuals who can utilize my cast would be from early teens to middle aged men and women. It would ide...

18A- Create A Custom Avatar

Image
My prototypical customer is a teenager who broke his forearm during football practice one day after school. His hobbies include being  part of the football team but also skateboarding when he has time off. He is a freshman in high school so he does not have a car yet and relies on his parents. His favorite TV show is sportscenter and is an avid sports follower. He doesn't have children and is far away from that. He is a smart kid who does pretty well in school but he is mad because the next couple weeks he will have to be in a cast and will not be able to practice with his team as he waits for his injury to heal. He still remains relatively active so he needs a modern cast that can be washed to prevent it from smelling badly. What I have in common with the avatar is that that was me in high school. I was always the injured kid on the sports team and hated it. He is not very happy, as I was, and just wished that he could resist getting injured. Life happens though. I don't...